David Cronenberg says the controversy over AI in ‘The Brutalist’ was a ‘campaign against’ it

David Cronenberg says the controversy over AI in ‘The Brutalist’ was a ‘campaign against’ it

The 2024 Oscar season has been over for greater than a month, however director David Cronenberg continues to be simply a little upset about how The Brutalist was handled. The film, which earned 10 Oscar nominations and gained three, was embroiled in a minor controversy in the weeks main as much as its launch as a result of it had used synthetic intelligence to enhance the accent of its lead actor, Adrien Brody, who’s taking part in a Hungarian architect.

In a current discuss with composer Howard Shore at the London Soundtrack Pageant, Cronenberg talked about that controversy, suggesting that it was an intentional smear marketing campaign towards the film.

“I need to confess, there was a scandal [with] The Brutalist,” the Crash director said. “There was a dialogue about Adrien Brody… however apparently they used synthetic intelligence to enhance his accent. I feel it was a marketing campaign towards The Brutalist by another Oscar nominees. It’s very a lot a Harvey Weinstein sort of factor, although he wasn’t round.”


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“We mess with actors’ voices all the time,” Cronenberg continued, referencing his movie M. Butterfly, which was launched in 1993. “In the case of John (Lone), when he was being this character, this singer, I raised the pitch of his voice [to sound more feminine] and when he’s revealed as a man, I lowered to his pure voice. That is simply a a part of moviemaking.”

Harvey Weinstein was well-known for orchestrating quite harsh campaigns towards movies that have been competing towards these he produced. We might not know the way the AI tales about The Brutalist started circulating for years to return, however given the film’s success at the Oscars, it appears to have had a restricted influence.