Image Credit: Netflix
Welcome to a barely completely different form of Netflix prime 10 report! After three years, Frederic is stepping except for publishing his High 10 report in English (extra on this on the backside), however that doesn’t imply we received’t be diving deep into the highest 10s. This week, we cowl Too A lot, the large Katie Taylor vs. Amanda Serrano Battle, Squid Sport season 3, KPop Demon Hunters, Tyler Perry’s Madea’s Vacation spot Marriage ceremony, and extra!
Notice: On this report of Netflix’s hours seen from July seventh, 2025, to July thirteenth, 2025, we’ll use “Full Viewings Equal,” or CVE, expressed in thousands and thousands. Which means we divide the hours seen introduced by Netflix by the runtime of movies or collection. It permits for higher comparisons between movies and collection, however it’s not an viewers metric. It’s the minimal variety of viewings in the event that they have been all full from the primary second to the final second of the movie or season.
How does this week stack up towards prior weeks?
- TV (English) – Rank 107 of 108 weeks (Sure, that is the second worst week since Netflix’s view information started in June 2023!)
- TV (Non-English) – Rank 7 of 108 weeks
- Films (English) – Rank 21 of 108 weeks
- Films (Non-English) – Rank 23 of 108 weeks
1. Katie Taylor vs. Amanda Serrano Battle
On Friday, Netflix went reside with the extremely anticipated rematch between Katie Taylor and Amanda Serrano, and the first-week figures are in. Whereas we suspect that extra correct comparisons will come a lot later this 12 months with Canel vs Crawford, provided that the Mike Tyson battle was such a once-in-a-lifetime occasion and caught the zeitgeist like nothing else. Nonetheless, how does it stack up? It launched with 9.4M watch hours, equating to 2.8M views in contrast to the 46.6M quantity that Jake Paul and Mike Tyson picked up:
These weekly statistics aren’t the one ones launched for the occasion; Netflix has additionally issued press releases for each occasions.
Listed here are the 2 occasions stacked up towards one another based mostly on information offered by Netflix in press releases. Based mostly on the viewership numbers they’ve offered (notice that the 2 suppliers are completely different and due to this fact could have completely different methodologies), we are able to decide that this occasion accounted for roughly 5.56% of the worldwide viewership of the Jake Paul vs. Mike Tyson battle and eight.94% within the US.
| Metric | Taylor vs. Serrano 3 Occasion | Paul vs. Tyson Occasion |
|---|---|---|
| Knowledge Supply | VideoAmp (US) & Netflix (World) | TVision (US) & Netflix (World) |
| World Viewers (AMA) | Almost 6 million (Stay+1) | 74 million (Stay) |
| US Viewers (AMA) | 4.2 million (Stay+1) | 47 million (Stay) |
| World Viewers (AMA) | Almost 6 million (Stay+1) for Taylor-Serrano 3 | 108 million (Stay) / 125 million (Stay+1) for Paul-Tyson |
| Concurrent Stay Streams | N/A | 65 million (World Peak) / 38 million (US Peak) |
| Netflix Efficiency | ||
| #1 Rating | In 4 nations (US, IE, AU, NZ) | In 78 nations |
| High 10 Rating | In 43 nations | In 91 nations |
| First Week Views | 2.8 million (Whole hours seen / runtime) | 46.6 million (Whole hours seen / runtime) |
| Social Media / Different Notable Metrics | ||
| Important Occasion Development | #TaylorSerrano trended at #3 globally | #PaulTyson trended at #1 worldwide |
| Gate / Attendance | $2.63M gate from 19,721 attendees at MSG | $18.12M with 72,300 attendees at AT&T Stadium |
The Paul vs. Tyson continues to be in a league of its personal, then. The viewers was roughly 4 instances bigger than one of many extremely profitable NFL Christmas video games (~31M viewers every). The NFL video games, in flip, considerably outpaced the standalone Taylor vs. Serrano 3 occasion, with every sport attracting about 5 instances extra world viewers than the boxing major occasion’s viewers of practically 6 million. This locations the three occasions in a transparent viewership hierarchy: Paul vs. Tyson on the prime, adopted by the NFL video games as main streaming successes, and eventually the extra area of interest, albeit historic, Taylor vs. Serrano 3 occasion.
2. Too A lot is a no present!
Image: Netflix
As talked about above, this was a horrible week for English language collection, with solely the interval from April 8, 2024, to April 14, 2024, choosing up fewer views within the prime 10 than this week. Ouch. Lena Dunham’s huge new collection, Too A lot, was the large Netflix launch for final and failed to enter the highest 10. Which means it obtained lower than 2 million views in its opening week, regardless of that includes within the weekly prime 10s in eight nations.
What does that imply for the present’s future? Effectively, we all know Lena Dunham is sticking with Netflix thanks to a brand new total deal, and her new film Good Intercourse is in manufacturing proper now. Past that, Too A lot may get a renewal provided that we’ve seen comedies having to cross a considerably decrease bar to get renewed earlier than. The Vince Staples Present and Mo are good examples of that, and even the latest renewal for Survival of the Thickest, too.
3. KPOP Demon Hunters Continues On Its Ridiculous Trajectory
Speak about successful story. KPOP Demon Hunters began out pretty common for a Netflix animated venture, however now, in week 3, it’s climbing to ridiculous heights. Final week, we mentioned how the film has maintained probably the greatest holds of any movie, and this week, it truly gained viewership, up 6.61%. It now sits at 80.3M views in week 4.
If we stack up the trajectory week over week, you possibly can see KPop Demon Hunters is definitely wanting to surpass Leo on its present charge and turn into Netflix’s most-watched animated launch of all time. Unbelievable.
4. Tyler Perry Delivers Hit After Hit For Netflix
Debuting at #2 on the film checklist this week is Madea’s Vacation spot Marriage ceremony, proving as soon as once more that Tyler Perry can produce hits for Netflix. Higher nonetheless, this primary week debut is definitely forward of the primary A Madea Homecoming film.
4. One other Week, One other Trainwreck Documentary
Poopcruise’s crown is certainly protected, though the brand new alien-inspired entry within the Trainwreck documentary collection releasing over the summer season has now taken second place forward of The Astroworld Tragedy and Mayor of Mayhem. Subsequent week: Balloon Boy.
5. Olympo – One Month In
We’ve already predicted a cushty renewal for this one, and the total first-month stats are actually in, and we’re doubling down on our prediction. The collection began off comparatively weak however had an enormous 115% rise in viewing hours in week 2 and has proven a gentle decline since then. This in all probability received’t fairly go to the gap like Elite did, however nonetheless, an excellent begin for a fledgling collection throughout a busy interval with Squid Sport sucking up a lot of the oxygen.
6. Brick
Worldwide Netflix Authentic movies don’t fairly have an outlined launch date like most English-language films do, as they are often launched on both a Wednesday, Thursday, or Friday. Within the case of Brick, the brand new thriller starring Matthias Schweighöfer and Ruby O. Payment, they opted to launch it on a Thursday. It debuted to 18.2M views, which, in contrast to different Thursday releases from the previous couple of years, appears fairly good. In contrast to a number of the different German films this 12 months, it’s not so good. Exterritorial did 38.3M (Wednesday launch), Sixty Minutes (Friday) did 10.6M, and Scrumptious (Friday) did 6.5M.
7. Will Squid Sport S3 beat Squid Sport S2?
No.
How Netflix Stacks Up Within the Nielsen H1 2025 Charts, And Netflix Is Shedding Floor?
Earlier this month, Entertainment Strategy Guy posted that the streaming wars were heating up, citing Nielsen information. He shows a graph from the previous 4 years that exhibits Netflix shedding share within the prime 10s of the Originals class over time. In 2021, Netflix Originals accounted for 80% of the slots within the prime 10, in contrast to a median of 52% for 2025.
That development is simple, however there are a few counterpoints: Netflix has pulled again on releasing so many Originals, and Nielsen’s prime 10s very a lot favor long-running Originals, whereas Netflix has had much more concentrate on restricted collection lately, which means fewer episodes to devour minutes. You possibly can additionally argue that the majority different streamers are extra top-heavy with their titles, counting on one or two huge hits every quarter, slightly than Netflix’s constant stream of recent content material on a weekly foundation. You possibly can argue that is all excuses as a result of in the long run, the stats don’t lie. Different streamers are extra aggressive than ever within the US Nielsen prime 10s!
Image: Leisure Technique Man
Additionally on the Nielsen entrance this week, the corporate launched its prime streaming titles for the primary half of 2025, comprising 20 titles throughout 4 classes: Total, Originals, Acquired, and Films. Right here’s how Netflix fared:
- Total – Netflix has six titles on this checklist, albeit it shares the license for many of them with different streamers.
- Gray’s Anatomy #2 (shared with Hulu – lifetime rights with Netflix)
- NCIS #3 (shared with Hulu/Paramount – Netflix misplaced a lot of the center seasons however regained earlier seasons)
- Squid Sport #9
- The Night time Agent #14
- Supernatural #15 (Unique to Netflix however scheduled to go away later this 12 months)
- Younger Sheldon #19 (Shared with Max and Paramount+)
- Originals – Netflix has 11 out of the 20 slots on this class.
- Squid Sport #1
- The Night time Agent #3
- Ginny & Georgia #4
- You #9
- The Residence #11
- Love is Blind #12
- Black Mirror #15
- Zero Day #16
- Stranger Issues #17
- Virgin River #18
- Candy Magnolias #20
- Acquired – Most of those titles dominate the general checklist, so a lot of overlap:
- Films – Netflix occupies 9 out of the 20 slots right here, albeit that 4 of the flicks are courtesy of first window offers Netflix has within the US.
- Despicable Me 4 #2 (US holds partial rights with Peacock for 10 months)
- Again in Motion #3
- The Wild Robotic #5 (US holds partial rights with Peacock for 10 months)
- The Electrical State #7
- Kraven The Hunter #11 (Sony first window deal within the US)
- Nonnas #14
- The Life Listing #16
- Tremendous Mario Bros. Film #17 (US holds partial rights with Peacock for 10 months)
- Straw #18
Lastly…
As you might have seen, this prime 10 report is being printed by me, Kasey, and never Frederic, who has been on the case for us for 3 years now. Whereas Frederic will proceed to do the occasional article for us (often alongside his personal web site), he’ll not be carrying the burden of doing a prime 10 report each Wednesday for us. I need to thank him for his years of exhausting work and look ahead to persevering with to work with him, albeit on a smaller foundation. You may nonetheless read his work on the Netflix n Chiffres website!
We ought to be again for some extra viewership information in simply a few days with the discharge of Netflix’s second-quarter outcomes, which ought to deliver with it viewership information for January to June 2025. You may see all of the prior engagement studies right here.
That’s it for this week! Tell us what you suppose within the feedback, and you could find all of our hyperlinks to the highest 10 instruments we provide under: